Make Better Food Choices

Eat Like a Yogi – Cleanse the Inner and Outer Worlds

As recently published by YogaPeople.io

Eat Like a Yogi – Cleanse the Inner and Outer Worlds

Yes, you practice your Hatha yoga postures to cleanse and purify the body, but what do you put in your body as fuel? How do your food choices affect your inner and outer environments? Are you supporting your practice with your daily choices or working against the benefits of yoga?

Yoga and purification of the body

In Raja Yoga we discuss the path of the 8 Limbs (branches) of Yoga. This system, if followed, eventually leads us to Samadhi (bliss). Of the 8 limbs, Asana (postures) and Pranayama (breath) are what most practitioners learn and practice.

Through these practices, we release impurities especially through postures like seated forward folds and twists, which help to stimulate and wring out the digestive system. But even more important than these particular poses is the use of the breath. When we consciously breathe we generate heat in our system that burns off the pollutants found in our gut.

When we practice these two limbs we cleanse the body through the use of breath and movement, then one day we start to see how the mind is affected by the Yoga. Beyond these two limbs we begin to understand that it is the choices that we make with regards to our inner and outer worlds that also affect our lives.

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Are the foods we choose in alignment with a balanced mind?

As we know through science our mind and body are highly inter-connected and thus our food choices and habits reflect our states of mind. Your yoga practice will allow you to gain a deeper understanding of your emotions and how they are affected by the foods you eat.  The whole goal of Yoga, according to the Yoga Sutras is to still the fluctuations of the “mind stuff”.

Since the Vedic times, Yoga has been linked to its sister science Ayurveda.  Ayurvedic medicine is a system of traditional alternative medicine native to India that pays particular attention to what and how we eat, mainly as a system of maintaining good health. Yoga and Ayurveda were used as a symbiotic health care system.

The Yoga Sutras, the scientific texts of yoga, offer tools to reduce human suffering and gain insight on how to maximize our joy with a calm, Sattvic (balanced, calm, divine, pure and spiritual) mind.   In Ayurveda, foods are prescribed essentially as medicine. We incorporate foods into our diets that balance our personal profiles and will contribute to more Sattvic states in the body and thus the mind, maintaining harmony and peace in the system.

For example, if you are a more hyper or energetic person (in the Sutras called Rajas and in Ayurveda called Pitta) coffee will exacerbate your system and you can experience quite jittery effects. In this case, the mind races and the body experiences overdrive. Before long the adrenals are taxed, followed by a crash that creates brain fog. The body has not maintained a steady balanced composition, but an unnatural increase of energy and then a deeper low.

Are the foods we choose polluting our inner world?

Most of us know that cigarette smoking, alcohol, sugar, salt and caffeine have addictive qualities.  But did you know that the chemicals added to most of the foods we eat today (like preservatives and high fructose corn syrup) can be just as addictive?

When foods are processed (altered from their natural state through freeze drying, adding preservatives, etc) they are stripped from most of their nutrients. The more our foods are processed, the more their natural nutrients are lost.

Most processed foods contain levels of these substances that are way higher than necessary and it’s affecting our health.   These highly processed foods are literally changing the way our bodies genetically metabolize food.  Our bodies are equipped with neuro-transmitters that tell the body when to stop eating as well as how to process our food for maximum benefit. However, scientists have discovered that due to the over-processing and the high amounts of sugars, fats and salts added to our foods, our bodies are no longer able to tell the brain when to stop eating and how to metabolize these chemicals. And if that isn’t bad enough, research has proven that these additives have been linked to early onset diabetes and obesity, strokes, heart disease and even cancer.

Are the foods we choose in alignment with our outer world?

If we are practicing Ahimsa, we also want to choose foods based on the yogic principles of compassion for all living things and love for our earth and nature. What does it mean to live and participate in a sustainable environment?

According to the Yoga & Ayurveda book, “the basis of sattva is the attitude of ahimsa (non-harming). Sattvic diet is first of all vegetarian, avoiding any products that involve killing or harming of animals. The sattvic diet additionally emphasizes organic foods; foods grown in harmony with nature, on good soil, ripened naturally, cooked in the right manner and with the right attitude of love.  Such foods are carriers of prana and consciousness.”

It’s controversial for many people to give up meat and live a vegetarian lifestyle. Yet, if we fully understood the impact of our food choices on the environment, we might consider it.

According to Time Magazine, almost 40% of the world’s land surface is used to keep our population fed and this land is not used to raise grains, fruits and vegetables for human consumption but to feed the livestock that we ingest. They reference a Food and Agriculture Organization report in 2006 that said livestock production creates 18% of human-caused greenhouse gases. Also, livestock production uses 1/3 of our fresh water sources.

It’s also important to mention the amount of hormones and antibiotics used in livestock production that is not only ingested by our bodies and affecting our health, but is seeping into and polluting our water and soil.

If we wish to reduce our impact on the environment we need to turn our eyes toward land and water use.

How can we make choices that keep our outer world clean and healthy?

In conclusion, living and eating like a Yogi is more than just the physical Hatha postures and breathwork, but a way of purifying everything – our bodies, minds, thoughts, words, behaviors, actions and environment. Next time you sit down for a meal, ask yourself how your Yoga practice contributes to the choices you are making for your inner and outer environments.

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4 Tips for Yogic Living – Learned through Ashram Living

I always wondered what it would be like to live as a Yogi. Would I need to live in a cave in the Himalayas? Or wander the streets of India renouncing the world? Or live in an Ashram in India? Ironically, I discovered how to live like a Yogi right here in the United States at Yogaville* in Virginia.

I’d like to impart several basic concepts to help us all live in a more Yogic way no matter where we are.

1. Devotion to the Yoga Sutra Teachings

When you visit Yogaville you witness and live in the devotion of the Ashram yogis to Swami Satchidandna and the Yoga Sutra teachings that inform all of Yoga.

The teachings of the great masters are alive in all things that we participate in daily – meditation, asana classes, spiritual studies, prayers, readings during meals, puja ceremonies, kirtan and other practices.

If you don’t live in an Ashram

Pick up the Yoga Sutras and study these brilliant teachings. The Sutras are a time tested scientific approach to peace and long-term sustained happiness.Place the book on your bedside. Study and explore the reasons why we practice Yoga. You will understand that Asana, postures, is a very small part of the whole of Yoga and is often the first step for most Westerners. There is so much more to learn to glean the benefits of Yoga.

{*Yogaville is an ashram that was founded by Swami Satchidananda in 1980. His reputation stems from the opening of the Woodstock festival and his work in Interfaith peace. Here they call him Gurudev. Gurudev also wrote the most popular translation ever written of the Yoga Sutras, which is what most Yogis will study one day in their teacher trainings. }

2. Practice for a long time, with consistency and with all earnestness.

In the Sutras, Patanjali talks about Abyassa, or practice. It must be consistent, over a long period of time and practiced with zeal!

I have called myself a Yogi, being a practitioner of Yoga for almost 15 years and a teacher for almost 7 years now, but when I came here I recognized my practices had slipped. This urban city Yoga teacher teaches a ton, drives everywhere, eats in my car, is always on the go and barely finds time for my own practice. I was not slowing down to turn inward which is the true practice of yoga. My sadhana, or practice was suffering. I was not being a Yogi.

Practice is not just physical postures. Most of the Yogis that have lived here have been here 20 – 40 years! They practice physical postures daily, meditation multiple times a day, study the scriptures weekly and more. I’m not saying you have to do all these things, but pick something you love and do it a lot and with enthusiasm. Michael Jordan didn’t become the most famous basketball player because he practice every now and again.

If you don’t live in an Ashram

Pick a practice offered in the Sutras and find the ones that resonate with you. If you don’t know yet, experiment until you do. You must like the practices that you choose so that you can be dedicated to practicing them daily and with zeal. This is when the real benefits of Yoga are experienced.

3. Find your Sangha, or Community

When you are practicing Yoga you must understand the Yamas (abstinences) and Niyamas (observances). These are likened to the 10 commandments and give us a framework to understand how to conduct ourselves in community.

I have learned more in depth here at Yogaville the importance of intentional community and living with like-minded people who are considerate of the same fundamental principles of honoring Spirit in all things, sustainability, kindness, speaking truthfully, and respect for others.

When you follow the Yoga Sutras devotionally and practice them daily, life is conscious at so many more levels of our being. The more we help ourselves evolve the more the entire community vibrates at a higher level. But it takes support of the whole community to foster dedication, especially when you are getting purified and dealing with the monkey mind. When left to our own devices it is easy to get distracted.

If you don’t live in an Ashram

Find meet up groups for scripture study, hang out with your fellow yogi students, enlist the help of your yoga teachers, or find a mentor. Use the community to support your practices to keep you engaged and consistent.

4. Karma Yoga

In our society, we have become very conditioned to compete for our share of the pie. In the spirit of competition often we forget about partnerships, community and helping others. Things are expensive, we need money, we have bills to pay and we have to step over the next guy to ensure that we do.

In the Ashram, we exchange our time for room and board. There is a big difference when you start your shifts with OM’s and a prayer of gratitude for sharing what you can to make a spiritual center thrive. And as a result of your service you get these amazing teachers to learn from, practices to thrive from, blessed vegan food from the farm and lots of love.

When you place the intention and the focus of your work less on the rewards of the work, but on the act itself as a form of meditation and an opportunity to share something with people, you move the focus from the Ego (Selfish) to Universal (Selfless). Karma Yoga is Yoga in action or selfless service.

If you don’t live in an Ashram…

Devote some of your time to selfless acts. Exchange your gifts with others. See if you can take the focus off of yourself and train the monkey mind by devoting some actions to the larger whole. This is the practice of Yoga.

As you can see, living like a Yogi is more than attending the occasional yoga class. I would highly recommend an Ashram living experience. These and intentional communities exist all around the world. And if you don’t have the opportunity to spend some time in an Ashram, maybe visit one for a weekend retreat and a get a small taste of the community vibration. You don’t have to live in a cave, or walk the streets and renounce the world, but you can become more conscious of the way you live.

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Reiki 1 & 2 Training & Attunements

Become initiated into the Usui Reiki lineage by a Master Reiki teacher and use this to heal yourself and others. Reiki means universal wisdom and vital life force energy and is guided by Pure Divine Consciousness.Once attuned, the Reiki practitioner becomes a clear channel for Reiki energy and the following benefits can be observed in the self and with others:

Benefits:

    • Balances the flow of energy for overall well-being
    • Provides relaxation and release of tension
    • Offers better and deeper sleep
    • Nourishes the physical organs and tissues
    • Supports the cells of the body and vital functioning
    • Shifts negative thinking and releases blocks that cause illness
    • Raises the vibration of the energy field
    • Cleans the aura
    • Clears the chakras, nadis and meridians

 

What you will learn in this training:

  • Learn about what Reiki is, the lineage and history
  • Receive an attunement to Reiki 1 or 2 (must have Reiki 1) energy
  • Experience Reiki with partner work and for self treatment
  • Learn how to work with Reiki in many different environments

 

Here are some testimonials based on healing sessions that will give you a sense of the Reiki experience:

“During my session I felt energy and colors moving throughout my body. She helped me …. areas that were blocked… to help unblock these chakras. I left feeling grounded, yet light…”

“I always leave appointments … feeling energized and inspired…”

“… incredibly intuitive and identified my main areas tension and depletion without my telling her.  The treatment itself was super relaxing ….having left the treatment I was able to see more openness and capacity to give in my interactions with others.”

“… I felt uplifted, as if the air around me became galvanized….personalized the treatment based on my bio-feedback… I literally felt the world dissolve away.  I experienced powerful emotion at times and left feeling grateful.”

“… dredged up and released stored anger and frustration in me, leaving me feeling like I am walking on air. “

“…the minute you placed your hands above my head I saw a white beam of light and so much warmth and relaxation…”

 

Training Dates:

Saturday, July 11th Reiki 2 (must have Reiki 1):  12:30p – 6:30p

Sunday, July 12th, Reiki 1 (no experience required) 10am -4pm

LIMITED SPACE AVAILABLE. ALMOST SOLD OUT.

I HAVE AN ONGOING PROGRAMS SO WE CAN PUT YOU ON A WAITLIST FOR THE NEXT DATES SOON TO BE ANNOUNCED.

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Dear Love, You Win!

Dear Love,

OK. You win! I’ve been fighting you for a while.  I realize I’ve been making up stories about You. I was focused on who wasn’t in Love with me, why I was not loveable, and why I was not worthy of You.  I’m not sure why anyone would take these steps to block You. I think I was in fear of Your power. I think I was fearful that Your power was in me.  That I could be You and You could be me! Love, guess what?

You totally win!

My vows to you Love:

I promise to bring You into my heart more fully in all moments.

I promise to bathe in your warm light.

I promise to pray for your guidance in all my relationships.

I promise to forgive myself swiftly when I forget You.

I promise to remember You more and more each day.

I promise to live my life with You in it, even when I’m challenged.

I promise to remember that you are always giving to me even if I don’t understand the ‘why’ of the moment.

I promise to guide my students from You and with You.

I promise to see myself as You.

I promise to embrace You whenever I share my gifts and talents.

I promise to sing with You and for You.

I am You and You are me and together we are One.

How do you practice Self-Love?

Self-Love is the most important game in town. There is no other game. This human experience is a “Cosmic Joke” —  a game to recognize Who We Truly Are. Please stop blaming, victimizing and telling yourself that you are not Worthy of Love. It’s simply not true.  These stories are obstacles created by the Mind and the Ego to keep you in the Game. We are all playing roles as mirrors to one another to reflect and remind each other that we are Love.  You can keep playing the game over lifetimes, or you can triumph over your perceived limitations and be and act in Love now. Dedicate your heart to Love.  Once you understand how to love yourself and you understand how to fill your cup, then you can share it!

What are some activities that you practice to fill your cup?

Here are some my favorite self-love practices:

  • Meditation/Prayer – Whenever I can. 5 min – 45 min. Sit. Be still and charge up with God’s love!
  • Yoga – I am practicing Kundalini Yoga these days, a highly Spiritual practice that involves meditation, breathwork and movement.
  • Bhakti Yoga Shala Monday Night Kirtan. I go weekly to chant to God for 2 hours and be in the “Bhav”.  Bhakti is the practice and art of Devotion to God.
  • Walking the Beach – I connect to the Earth and pray with gratitude to God for the beauty that we have the privilege of seeing.

What are some activities you do to share your love?

Here are some of my favorite “love-sharing” practices:

  • Creating – Creating is allowing the flow of the Creator to come through you and create Love.  Writing, singing, drawing and dancing are my forms of creation that I love to share with others!  (Thank you Artist’s Way for this profound teaching!)
  • Being of Service – I give love every day in some way through the acts that I do daily whether it be teaching, healing or giving smiles when I walk down the street.
  • Hugging – I love to hug people ‘heart to heart’ and give them a good dose of Love daily.
  • Facebook Wall Postings – My goal is to offer some sort of Love to You, my community, that inspires and enriches Your life.

Please feel free to comment and share what it is that inspires you, what you are doing to create more self-love and how you love to share your love!

5 marketing tips

5 Marketing Tips for Successful Yoga Retreats & Events

As recently published by YogaPeople.io

By January 30, 2015

When I first started teaching yoga over 6 years ago, I had been asked many times by yoga teachers and studio owners, “Nicole, how do I market this yoga retreat or yoga event? I don’t have the faintest clue how to market this.”

As a marketing professional for over 15 years, I was qualified to answer that question and also very perplexed. In my mind I thought, “How the heck did you get all these students without knowing how to market anything?”

The Golden Years

Studios at that time in San Francisco had packed classes and the teachers were getting tons of privates. It was incredible! I was surprised that what I felt was so crucial to the success of a business, was not understood by this sector, yet so much success was unfolding for them.

I bring this to our attention because many Yoga teachers, brands and studio owners still have a somewhat laissez-faire attitude toward success based on the past. They believe, as the saying goes, “if they build it, they will come.”

The success of the yoga studios and teachers over 6 years ago was due to great timing, an avid practice, and a passion to share it. Yoga was a new concept. It promoted great values and ideals that were very quickly embraced and needed in our society. Yoga filled a gap for Americans.

Crowded Marketplace

Yet, In Los Angeles where I reside now there are studios on every corner and an overabundance of amazing teachers, yoga teacher trainings of all modalities every weekend and hundreds of workshops to choose from. There is a lot of talent and it has become a very competitive business. Now that there is very healthy competition in LA, marketing is on the forefront for all Yoga brands and teachers.

Yoga has become a full-fledged consumer business. “The latest “Yoga in America” study, just released by Yoga Journal in 2012 shows that 20.4 million Americans practice yoga, compared to 15.8 million from the previous 2008 study, an increase of 29 percent.”

Yoga Retreat Marketing

It used to be that marketing a retreat or event was about the “Big Name” teacher. Get a great venue, bring the best talent and people will flock. That is no longer the case. After working at YogaWorks for the past 4 years in the teacher training department, it’s very clear that a lot more is happening now behind the scenes to fill workshops, trainings and events with students.

Now, marketing for yoga events and retreats resembles my time as an event planner/marketer in the consumer restaurant business with even more bells and whistles and social media playing a heavy role.

In subsequent blogs, I will discuss more about the detailed marketing steps, but for this first blog in this series, I wanted to list the basic strategy to marketing and creating a great event.

1. Know Your Audience

I’ve also observed yogis are interested in brands that pay attention to the environment, are involved with non-profits, business ethics, and sustainability. All of these facts come from Yoga Journal’s 2012 survey:

  • 80% of yogis are women but men are growing.
  • Age range is 18 – 44. College educated.
  • About 30% of the market has been practicing over 3 years and the rest are even less than that. That’s a huge beginner market hungry for education.
  • The highest motivational factors to start a practice were flexibility, general conditioning, stress relief, overall health improvement and physical fitness.

2. Location, Location, Location

As a practice Yoga is a getaway. It’s a welcomed reprieve from the stresses of life. It’s about creating a sanctuary for personal transformation.  When considering a location you want to consider tantalizing the senses to help practitioners illicit the feelings of their practice (even if they aren’t practicing as is the case in some yoga related events):

  • Aesthetics – ambient lighting, beautiful artwork, spiritual and multi-cultural references
  • Sound – ability for silence/reflection an/or great yoga music
  • Practice space – how comfortable and spacious they will be
  • Smells – incense or infused oils or exotic smells
  • Environment – natural, clean, sustainable
  • Taste – vegan and vegetarian options, not heavy drinkers

3. Timing

Yogis are generally not night owls. I find many yogis are in bed early and wake up for a morning practice. Yoga events don’t tend to go very late. Also consider, in the 80% female demographic many have families and kids to manage, so its helpful to consider working around school for timing of events and times of the year you host events. You may even consider childcare options or kids’ activities for large-scale events.

4. Theme/Objective

In yoga classes we create a theme for the practice derived from a quote or perhaps a pose we are working toward. Similarly, we want to have a clear theme or objective that provides us with an end result and a way to measure our success. We want to create content that we can use to market and report pre and post event via photos, videos, social media, etc.

5. Consumer Engagement

How will you engage with your consumer at the event? What are the benefits to them for attending? This is a very juicy area to explore. Events are social occasions so we want to promote and market via social media, PR, emails, videos, blogs, etc. to the consumer. We also want to consider the event’s value so that we can solicit yoga brands for sponsorships and book great talent (music, yoga teachers, presenters, etc).

Conclusion

These basic marketing strategies can help get you up and running for a successful event, but there is so much more to consider. Please check in with our blog series on other marketing tips and more detailed steps to marketing successful yoga events and retreats!